Vest Energy

The brief

Vest Energy installs commercial battery storage for UK businesses spending £3,000 to £30,000 a month on electricity. The offer is genuinely good: the battery is fully funded, the client pays nothing upfront, and the savings start within eight weeks.

That was also the problem. An offer that good sounds like a scam. Every visitor arrives with the same question: what's the catch? The website had to answer it convincingly, in an industry drowning in jargon, for an audience of busy operations directors who do not want to learn what "behind-the-meter optimisation" means.

What I did

• Roadmapped the whole site: what pages exist, what each one must achieve, and in what order a sceptical visitor should meet the arguments.
• Designed the site and built the pages around the message, not the other way round.
• Wrote every word: homepage, savings calculator, process, FAQ, contact flow.
• Wrote the blog and three detailed case studies, targeted at the searches UK businesses actually make.
• Ran SEO and geo-targeting, then reported the results monthly with Search Console data.
• Wrote LinkedIn posts for the founder to carry the same message into his own network.

The thinking

I led with the reader's scar tissue instead of the product. The section most visitors remember opens with "You've already tried to fix this. But it hasn't worked." It names what they've tried: switching suppliers, nagging staff, even solar, and then reframes the problem in one line:

From there, every section pays off that single idea. The catch question got its own FAQ written in plain answers. The pricing anxiety got a calculator and a real example: £0 upfront, £9,916 saved in a year. The trust gap got named case studies with pound figures. And every call to action asks for something small: not "buy", just a free forecast with a three day turnaround.

No jargon survived editing. If a sentence would make an operations director squint, it went.

The results

Three months of Google Search Console data, May to June 2026, independently generated and reported to the client:

One blog post, "What is commercial battery storage UK", pulled 1,296 impressions on its own. Eighty-five percent of all clicks came from the United Kingdom: exactly the market the copy was aimed at. Daily impressions tripled across the period, and the site crossed three Google click milestones in six weeks.

The site also passed its first 500-visitor milestone, which you can see in the receipts section along with the report itself.

Why it matters to you

This project is what it looks like when one person owns the message and the medium. No handoffs, no "the designer changed my headline", no copy squeezed into someone else's template. If your offer is good but your website undersells it, this is the treatment it needs.